Mr. Media is recorded live before a studio audience of pointy-eared Trekkies – er, Trekkers – er, insufferable geeks who care more about what they’re called than bathing regularly… in the NEW new media capital of the world… St. Petersburg, Florida!
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And probably not my guest today, Bob Greenberger.
But because ST:TCUH – I’m sorry, Star Trek: The Complete Unauthorized History – was written by the esteemed Mr. G, I was curious to have a look. Based on his history both inside and outside of comics and sci-fi fandom, it seemed likely he of all people could find some genuine nuggets of unique Trekness.
BOB GREENBERGER audio excerpt: “Ratings weren’t great. The science of demographics was in its infancy, so they didn’t quite understand what was going on with the audience. That’s when Roddenberry, to his credit, secretly funded the ‘Save Star Trek’ campaign. And only admitted to it when it was successful and NBC renewed it. And then billed Paramount for reimbursement of what it cost him!”
You can LISTEN to this interview with writer BOB GREENBERGER, author of STAR TREK: THE COMPLETE UNAUTHORIZED HISTORY, by clicking the audio player above!
And let me tell you—this book sparkles with Star Trek goodness and flashes of wit on every page. It doesn’t take itself too seriously, but tells a good story within a story of a story.
I’ve read a lot about Star Trek and its creator, Gene Roddenberry over the years. I saw classical Trek when it was originally broadcast on NBC in the late 1960s, found with my old man when he thought I watched too many reruns in the ‘70s, and dutifully watched every episode of every series since then from The Next Generation to my personal favorite, Enterprise. And, of course I’ve seen all the films, including JJ Abrams’ brilliant re-imagining of the entire premise.
So believe me when I tell you that the pages of Bob Greenberger’s new book radiate freshness like a just born Tribble, whether he’s found an obscure factoid or entertaining photo of a rare Star Trek toy or set piece.
Whether you, yourself, love Star Trek – or know someone who does – Star Trek: The Complete Unauthorized History should be on your holiday shopping list.
Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 16 books, including Fans Not Customers with Vernon W. Hill, founder of Commerce Bank and Metro Bank UK, Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).