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Order Loren Weisman’s book, The Artist’s Guide to Success in the Music Business, by clicking the book cover above!
Early in my career, I was the pop music critic for, respectfully, the St. Petersburg Times and the Tampa Tribune.
In that role, I had frequent contact with up-and-coming local bands that always believed in their heart of hearts that they would be The Next Big Thing. A few of them, such as Savatage, the Johnny G. Lyon Band, The Headlights and the Bobby Friss Band even achieved a modicum of commercial and regional success.
Loren Weisman interview with Mr. Media, Bob Andelman
You can LISTEN to this interview with music producer LOREN WEISMAN, author of THE ARTIST’S GUIDE TO SUCCESS IN THE MUSIC BUSINESS, by clicking the audio player above!
But the thing that drove me crazy about almost all of them was one in the same: they knew and understood bupkis about the business they were in.
They made horrendous deals with managers, nightclubs, promoters and record labels. They put no effort into self-promotion, assuming that if they played great in their garages and warehouses, the world would know about them and beat a path to their door.
I’d hear about this because many would complain when their appearances at local clubs or in concert weren’t publicized in the paper. I’d ask, “Did you send in a press release or announcement?” “No,” came the standard reply. “Everybody knows all about us!”
If “everybody” included Mom, Dad and the stoner chicks down the block, maybe so. But the rest of us didn’t know squat about them.
So when Loren Weisman’s new book, The Artist’s Guide to Success in The Music Business, recently crossed my desk, it was an easy “Yes” to having Loren on the show.
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LOREN WEISMAN AUDIO EXCERPT: “Prince allowed all of his contracts to expire and created his own digital kingdom.”
Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 12 books, including Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).
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