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There are a handful of people that social media aficionados and professionals follow religiously for their insight and direction, people such as Chris Brogan, Seth Godin and Robert Scoble, for example. If you know who those guys are, you should probably also get to know Peter Shankman.
Listen to the PETER SHANKMAN interview by clicking the audio player above!
Shankman is an industry unto himself, a networker of the first degree who has taken the practice of public relations and marketing to new heights via his mastery of social media.
He is best known in journalism circles as the founder of Help A Reporter Out—a.k.a., HARO—a repository of expert sources intended to help out last minute reporting asignments. Journalists send information requests in to HARO—more than 1,200 requests come in a week—and Shankman hooks them up.
Shankman also is the founder and CEO of The Geek Factory, a Manhattan-based marketing and PR strategy firm. Over the years, his clients have included Snapple, NASA, Walt Disney World and many more.
PETER SHANKMAN AUDIO EXCERPT: “A lot of times, the first ones to market, the ones that clear the path, are the ones that get overrun. What did Rupert Murdoch pay for MySpace? $500 million? He gives more as a tip to a stripper. That’s not a big deal for him.”
Bob Andelman is the host and producer of Mr. Media® Interviews. He is also the author or co-author of 12 books, including Mind Over Business with Ken Baum, The Consulate with Thomas R. Stutler, The Profiler with Pat Brown, Built From Scratch with the founders of The Home Depot, The Profit Zone with Adrian Slywotzky, Mean Business with Albert J. Dunlap, and Will Eisner: A Spirited Life. Click here to see Bob Andelman’s Amazon Central author page. He is a member in good standing of the American Society of Journalists and Authors (member page).